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A message from Simple™ Founder Dan McMurtrie.

We know that our society and restaurant industry are facing an unprecedented crisis, and that it’s affecting the nation’s Restaurants, Distributors, Sales Reps and Patrons in unforeseen ways. We also realize that the Industry is bigger than any one of us, but we know that together we will overcome, and build a stronger tomorrow.
For years we invested in building Industry transforming solutions to help Buyers and Sellers connect, communicate, educate and transact 24/7. Our technology enables Restaurants and Distributors run their businesses more cost-effectively, efficiently and safely in the cloud.
At Simple, we remain committed to doing our part by providing technology solutions to improve and streamline your daily operations.
Daniel H. McMurtrie
Founder and CEO
Simple™ is the first Marketplace and digital restaurant management system that streamlines the buying and selling process, using data at the core.
We're foodservice veterans determined to move our industry from its traditional way of doing things: we're taking it digital, making it easier for businesses to connect, communicate and transact.
Our Marketplace brings restaurants, manufacturers and distributors together to realize their business aspirations like never before. Our community is growing through participation and connecting businesses who have never had the opportunity to connect before.
This isn’t about reinventing foodservice.
It’s about changing our relationship to it.
This is Simple™. Opportunity Served.