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Investors and Advisers
Dan McMurtrie
Dan McMurtrie

The founder and CEO of Simple™, Mr. McMurtrie is a lifelong entrepreneur with a rich history in foodservice and beyond. He was the President and CEO of Bullets Corporation, whose concept restaurant won the Hot Concepts Award in 1997 from Nation's Restaurant News. Dan was also named one of the “7 Hottest Restaurateurs under 30” by Restaurant Business magazine.

Before dedicating himself to Simple™, Mr. McMurtrie founded several successful businesses in the medical, financial services, retail and funeral services industries. His ventures include Intelitap Solutions – a beverage tech company that allowed operators to track inventory, yields and profitability; LifeFiles.com – a tech company that revolutionized end-of-life care; Franchise Management Inc – a franchise acquirer with over 300 restaurants; KenmarNihon Asset Management, a multi-billion dollar capital management company where he served as Vice Chairman of the board.

Mr. McMurtrie is also a former professional baseball player for the New York Yankees, New York Mets and the Cleveland Indians. Graduated Cum Laude from University of Richmond in 1988.

Vinayak Hegde
Vinayak Hegde
Mr. Vinayak Hegde has served as Vice President of Growth and Traffic and CMO Airbnb Homes since October 2018. From October 2014 to September 2018 Mr Hegde served as the Senior Vice President and Global Chief Marketing Officer at Groupon. From February 2012 to October 2014, Mr. Hegde served as Vice President of Engineering and Global Online Marketing at Groupon. From 2000 to February 2012, Mr. Hegde served in various roles including Director, General Manager of Worldwide Marketing, and Manager, Global Payment Services - India at Amazon.com, which offers a range of products and services through its websites, including merchandise and content that it purchases for resale from vendors and those offered by third-party sellers. Mr. Hegde received his Bachelor of Science degree in Electrical Engineering from the National Institute of Technology Karnataka in Karnataka, India.
Jahan Khanna
Jahan Khanna

Jahan started his career in transportation, co-founding and building the company Sidecar, which created the first peer-to-peer ride-sharing network in the world, and was sold to General Motors in 2016

He subsequently joined Uber as a Director of Product and performed many roles, but most noteworthy as the Global Head of Vehicles, the Head of New Business Innovation (where he led the acquisition of Jump, the investment in Lime, and the head of hardware and software product for Jump post acquisition.

Chris Sullivan
Chris Sullivan

A restaurant industry pioneer, Mr. Sullivan is the co-founder, former Chairman & CEO of Outback Steakhouse, Inc. With a career spanning four decades, he has made significant contributions to the food industry as a restaurateur. He has collaborated with the founders of Carrabba's Italian Grill, Bonefish Grill, Fleming's Prime Steakhouse and Roy's to develop and operate over 1400 restaurants worldwide.

Today, Mr. Sullivan is a partner at MVP Holdings Inc. - the parent company that supports a wide range of successful restaurants around the world. Current partnerships include multiple restaurant brands including Metro Diner, Carmel Kitchen and Glory Days Grill, and technology brands including Omnivore LLC, MenuPad LLC, Site Zeus, Simple and others.

Chris Lowe
Chris Lowe

Mr. Lowe is a food service veteran with decades of experience. He has worked with some of the world's biggest food and beverage brands, including General Mills, Quaker Oats, Pillsbury, Heinz, Kraft, and the Coca-Cola Company where he spent 24 years. During his time at Coca- Cola, he was President of the Foodservice and On Premise Division and President of the Central America and Caribbean Division where he managed the business in 34 countries. He would also serve as Chief Marketing Officer for Coca-Cola North America, and VP of Worldwide Brand Strategy where he was in charge of worldwide strategy for all Coca-Cola brands and properties.

Mr. Lowe is currently the President of Lowe & Associates, a marketing and strategy firm that provides consumer insights, marketing and strategy consulting to businesses ranging from consumer package goods, to pharmaceuticals, to food service. He currently serves on the boards of CKE Restaurant Holdings, KEH Cameras, and several start-ups companies.

Manny Fernandez
Manny Fernandez

Mr. Fernandez is known for being the founder of the Gavilan Computer Corporation. This company was a pioneer, developing one of the first truly portable laptop computers in 1983, the Gavilan SC. Fernandez would later go on to become the CEO of Gartner and the head of SI Ventures. Most recently, he was named executive chairman of Sysco Corporation.

Prior to founding SI Ventures, Manny was President, Chairman and CEO (1991–2001) Gartner, where he grew Gartner from $40 million in annual revenues to $900 million and market capitalization grew to over $4 Billion, taking the company public in 1994. Manny continues to serve as Chairman Emeritus.

Michael Mina
Michael Mina

Michael Mina is an American celebrity chef, restaurateur, and cookbook author. He is the founder of the Mina Group, a restaurant management company operating over 40 restaurants worldwide. He is the executive chef at his two namesake restaurants in San Francisco and Las Vegas, which each have earned a star in the Michelin Guide. He authored his first cookbook in 2006 and has made numerous television appearances.

W. Brent Rice
W. Brent Rice

Mr. Rice is a senior and founding partner of McBrayer Law Firm in Lexington, Kentucky, with a 30-year focus on telecommunications and real estate development. He's heavily involved in the food, wine and hospitality industries as an active private investor.

Mr. Rice brings legal expertise to Simple™ having served on the board of multiple rapid growth companies and corporate agencies.

Russ Kirk
Russ Kirk

Mr. Kirk currently serves as Vice Chairman of Armanda Hoffer Properties, where he guides investment decisions involving structuring and negotiating acquisitions and joint ventures. He is also intimately involved in overall strategic planning.

Previously, Mr. Kirk spent 10 years at the law firm of Kaufman & Canoles, where he specialized in tax and financial law, with an emphasis on structuring, marketing and financing real estate investments. During this period, he was involved in Industrial Revenue Bond financing and served as Chairman of the firm's Bond Department. Mr. Kirk was also appointed to the Virginia Port Authority by the Governor of Virginia in 1986 and served as its Chairman from 1994 to 1996.