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Take your seat at the table.

Get to know your customers and tell your story.

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Simple™ is the easiest and fastest way to get discovered and grow your business.  It’s more than an ordering platform - it’s a whole new digital marketplace that is changing the way suppliers connect with their customers. Create your own unique Branded Digital Storefront in the Simple Marketplace.
Here's how it works...
See who your customers are and what they need.
Simple™ lets you see which restaurants are buying your products, how much they buy, and an overview of what they’re buying from others.
You can also track orders to ensure your customers are getting what they need when they need it.
Use data to better understand your markets.
With Simple’s™ powerful analytics you can see market, regional, and pricing trends across categories and vendors.
Check how your products stack up in the markets you sell in, and track how your distributors are participating in the marketplace.
Tell your story through a digital storefront.
Get discovered by new customers and open a direct line of communication with current customers through the Simple™ Marketplace.
Publish your full catalog and use your storefront to grow your operator network by showcasing your products to customers your distributor hasn’t yet accessed.
  • Kellogg's Kellogg's
  • Mondelez Mondelez
  • General Mills General Mills
  • Coca Cola Coca Cola
  • ConAgra Foods ConAgra Foods
  • Smucker's Smucker's
  • Lamb Weston Lamb Weston
  • Nestle Nestle
  • Tyson Tyson
  • McCain McCain
  • Wayne Farms Wayne Farms
  • Land O Lakes Land O Lakes
You can get up and running in just a few minutes. It’s called Simple™ for a reason.
Sign up now, upload your catalog and start meeting more customers and selling more product.
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Still want more info?  Schedule a demo or Request Info.

Frequently Asked Questions

Simple™ is a digital marketplace that brings all the parties in the food service industry together. It connects restaurants, distributors and suppliers on one platform, helping people streamline ordering, find products more easily, and do business more efficiently. Simple™ consists of a dashboard that organizes ordering data and history, a marketplace to purchase products and find new vendors, and business tools to help restaurants better connect with their customers.

Simple™ offers a tiered price designed to meet different brands needs.

No. Distributors still manage their fulfillment. Orders made on Simple™ are sent as purchase orders to distributors. It's just like your current process, but easier and digitally streamlined.

Simple™ is designed to amplify, not replace, your current sales process. It allows direct communication between sales reps and operators, while tracking engagement. In addition to increasing sales to existing customers, sellers can find new customers, efficiently selling more products without driving all over the place! Simple™ offers a robust channel to reach the restaurant community, providing an effective way to grow sales. Even more, Simple™ offers customizable product demo and tasting sheets that can be shared with operators via email, text or in person. Reps can even record notes on their accounts directly in Simple™!

Simple™ organizes and streamlines ordering from all your vendors in one place. You can upload your product catalog list and build all your order guides on Simple™, which will allow operators to place orders with a single click. Plus it's open 24/7/365.

The Simple Marketplace allows you to market your products to your current customers, and to all other restaurants that are on Simple™. It's a great way to easily grow your current business, and expand your marketing and sales reach.

Simple™ doesn't change your relationship with your current sales reps at all. It's a tool that allows better connections with them. When your customer orders through Simple™, your distributor rep(or sales rep) receives your order just like they would before. Only now, you can also view their other sku level share, track samples, and identify cross-selling white space opportunities 24/7.

Anyone can use Simple™ - so if you don't see them on there, your sales rep can invite them. It only takes a few minutes for new vendors to get set up, and saves both all parties hours every week.

No. Content loaded on Simple™ is not public. Sellers cannot view other sellers information. And operators can only view content from multiple sellers in their own private portal.

Set up is designed to be seamless to brands. It takes about 60-90 minutes for brands to get set up. Our customer service team can help you get set up anytime that works for you (even during a lunch break!). We can help you and your team to upload your product catalog, offers, recipes, etc.

What if I need help setting up? We are always here for you. We offer live chat, phone and email support. We also have on-demand training demos and short online sessions with our Food Service Experts.

Yes. We are fully integrated machine to machine with GS1